Private Advisory for Significant Decisions

CLARITY. DIRECTION. ACTION

LF Advisory is a global advisory firm led by Laura Falk, with headquarters in Copenhagen, Denmark.

Discreet counsel and trusted support for international families, family offices and principals, where strategic commercial decisions meet relationships, heightened pressure and the complexity of competing considerations.

Where Counsel Is Needed

Many commercial decisions carry a personal or relational dimension that warrants equal consideration.

The complexity often lies in balancing the strategic objective with the range of proposals from advisers and specialists, alongside family dynamics, relationships and personal priorities.

LF Advisory provides counsel to bring perspective to that complexity, creating clarity and structure and revealing blind spots.

The result is the clarity to navigate complexity and arrive at decisions that create lasting commercial value, while remaining sustainable for those involved and aligned with what matters to them.

Matters Requiring Attention

You have the experience, the information and the options.

Your advisers counsel you on the possibilities.

I help you determine and navigate next step.

 

  • Competing Opportunities

    • Strategic choices between competing paths, markets or business directions.

    Generational Transition

    • Aligning the outgoing generation’s continued role with the next generation’s mandate to lead.

    Family & Ownership

    • Changes in investment strategy, family roles or ownership, including marriage, divorce or other significant life events.

    M&A

    • Acquisitions, disposals and exits where family, founder and investor interests intersect.

The Value Created

  • “At the age of 71, I brought Laura into our generational transition to help me determine the strategy for handing over the business, what role I wanted afterwards, and how to ensure the next generation had room to lead.

    Working alongside my sons, our commercial advisers and their psychologists, Laura created overview and alignment across the process. She helped us navigate the different perspectives and move towards a solution that worked for both the business and the family.”

    — Family Business Owner, Europe

  • “I first brought Laura in when conflict arose between investors and founders during an M&A transaction. I needed support navigating the situation and the strategic decisions that followed.

    Since then, our work has developed into an ongoing relationship. I now involve Laura in both large and small decisions across the family office. The CEO and members of the family work with her as well. She helps us create alignment across our individual values and behaviours, as well as the values and direction of the family office.”

    — Family Office Principal, Europe

  • “I was facing a recurring challenge within my board, with disagreement between investors, the founding team, and the next generation of family leadership. Previous solutions had failed to create lasting change.

    Through Laura’s facilitation, I was able to see the situation differently and understand what was truly holding progress back. The issue has since been resolved, and the solution has stood the test of time.

    Laura has a rare ability to get to the heart of an issue with honesty and calmness. She quickly brings clarity to complex situations, helping identify what is truly preventing progress. She creates the space to explore complexity openly and find a way forward.”

    — Family Office Owner, UK

  • We were in the middle of an M&A transition while considering how to move forward with my business and real estate portfolio. I needed to decide which of the strategies presented by my advisers was the right direction to pursue.

    Laura understood all of my businesses, quickly processed multiple data points and brought everything into focus. She made it feel simple and easy to navigate.”

    — Family Office Owner, Texas

  • “Having recently taken over as the fourth generation of our family office, I brought Laura in to help me navigate the transition and the decisions that came with it.

    I needed to determine which strategies aligned with my vision for the future of the business, while also respecting my family’s wishes and long-term strategy. Laura helped me create overview, navigate the different considerations and make decisions I could stand behind.”

    — Fourth-Generation Family Office Principal, Italy

The method is tailored to the individual.

Sessions are typically 60–90 minutes, with the option of intensive multi-day sessions when needed.

Method

  • Function: Establishing reality

    • State the facts

    • Determine where the disalignment is

    • Map stakeholder demands, expectations, and positions

    • Identify the underlying assumptions

    Clarity: A clear overview. Seeing the truth of the matter.

  • Function: Define desired outcome

    • List Possible Outcome

    • Determine Success Criteria

    • Structure Long-term Vision

    Blind spots: Exposing what you cannot see yourself.

  • Function: Identify obstacles

    • Internal Obstacles

    • External Obstacles

    • Risks

    • Constraints

    Discernment: Separating the options. Understanding the consequences.

  • Function: Make the Decision in alignment

    • Evaluate Opportunity Cost, Short-term vs Long-term value

    • Reduce risk

    • Decide with Integrity

    • Execute the First Action

    Direction and action: Deciding on a direction with integrity.

First step

We talk through what you’re facing.

Together, we explore what would be most helpful and agree on the right format and next step.

Call me on:

+45 24 94 22 21

Laura@lfadvisory.eu

All client engagements are confidential.

An NDA is provided as part of every collaboration, and all case examples and testimonials are presented anonymously.